GenAI
Featured Project

AI Customer Support Assistant

An intelligent virtual assistant for customer support with RAG-powered responses, policy alignment, and seamless CRM integration.

GenAI
LLM
RAG
Python
TypeScript
NLP
LangChain
ClientTechSupport Solutions
Year2023

Overview

TechSupport Solutions needed an AI assistant that could handle customer inquiries while maintaining strict policy compliance and brand voice consistency. The existing system was producing responses that occasionally violated company policies and lacked the nuance of human agents.

The Problem

The agency-delivered system had fundamental issues:

  • Policy Violations: 12% of responses contained information that contradicted company policies
  • Tone Inconsistency: Responses varied wildly in formality and helpfulness
  • No Guardrails: The system could hallucinate product features that didn't exist
  • Poor Context: Couldn't access customer history or previous interactions

System Architecture

The redesigned system uses a RAG (Retrieval-Augmented Generation) architecture with multiple guardrail layers:

Output

Guardrails

Generation

Knowledge Bases

RAG System

Processing Pipeline

Input Layer

Customer Message

Context Enrichment

Intent Classifier

Entity Extractor

Sentiment Analyzer

Query Rewriter

Vector Search

Reranker

Context Assembler

Policy Docs

Product Catalog

FAQ Database

Customer History

LLM - GPT-4

Response Generator

Policy Validator

Tone Checker

Hallucination Detector

PII Redactor

Final Response

Confidence Score

Escalation Flag

Query Processing Flow

Each customer query goes through a sophisticated processing pipeline:

Agent (Escalation)GuardrailsLLM ServiceVector DBRAG PipelineIntent ServiceAPI GatewayCustomerAgent (Escalation)GuardrailsLLM ServiceVector DBRAG PipelineIntent ServiceAPI GatewayCustomerContext + Query +Tone Guidelinespar[GuardrailChecks]alt[All Checks Pass][Check Failed]alt[High-Risk Intent (Refund, Complaint)][Standard Query]Submit Query1Classify Intent2Extract Entities3Analyze Sentiment4Escalate to Human5Human Response6Process Query7Rewrite Query8Semantic Search9Top-K Documents10Rerank Results11Assemble Context12Generate Response13Raw Response14Validate Response15Policy Compliance ✓16Tone Alignment ✓17Hallucination Check✓18PII Detection ✓19Approved Response20AI Response21Escalate with Context22Human Response23

Use Case Diagram

The system handles multiple interaction patterns:

Admin Use Cases

Agent Use Cases

Customer Use Cases

Actors

AI Handled

AI Handled

Escalated

Escalated

AI + Human

Customer

Support Agent

Admin

Ask Product Question

Request Order Status

Submit Complaint

Request Refund

Technical Support

Review AI Suggestions

Override AI Response

Escalate to Specialist

Update Knowledge Base

Configure Guardrails

Train Custom Models

Review Analytics

Manage Policies

Guardrail Architecture

Multiple layers of validation ensure response quality:

Actions

Output Guardrails

Processing Guardrails

Input Guardrails

Score > 0.85

Score 0.6-0.85

Score 0.3-0.6

Score < 0.3

Prompt Injection Detection

Input Sanitization

Rate Limiting

Context Window Management

Token Budget Control

Retrieval Quality Gate

Policy Compliance Check

Factuality Verification

Tone Alignment Score

PII Redaction

Confidence Threshold

Approve & Send

Flag for Review

Escalate to Human

Block & Log

The Solution

Phase 1: Audit & Assessment (Week 1-2)

Analyzed the existing system and identified root causes:

IssueCauseSeverity
Policy violationsNo policy docs in contextCritical
Tone inconsistencyGeneric system promptHigh
HallucinationsNo factuality checkingCritical
Poor contextMissing customer historyMedium

Phase 2: Architecture Redesign (Week 3-4)

  • Implemented RAG with policy-first retrieval
  • Added multi-stage guardrails
  • Integrated customer CRM for context
  • Built custom tone classifier

Phase 3: Guardrails Implementation (Week 5-6)

  • Policy compliance checker using embeddings
  • Hallucination detection via claim extraction
  • Tone scoring model fine-tuned on company data
  • PII detection and redaction

Phase 4: Deployment & Monitoring (Week 7-8)

  • A/B testing against human agents
  • Gradual traffic migration
  • Real-time quality monitoring
  • Feedback loop integration

Results

The redesigned system delivered significant improvements:

MetricBeforeAfterChange
Policy Violations12%0.1%-99%
First Response Time4 min8 sec-97%
Resolution Rate45%70%+56%
CSAT Score3.2/54.6/5+44%
Cost per Ticket$8.50$2.10-75%

Technical Stack

ComponentTechnology
LLMGPT-4 Turbo, Claude 3 (fallback)
EmbeddingsOpenAI text-embedding-3-large
Vector DBPinecone
FrameworkLangChain, LangGraph
BackendPython, FastAPI
FrontendTypeScript, React
QueueRedis, Celery
MonitoringLangSmith, Datadog

Key Learnings

  1. Guardrails First: Build safety into the architecture, not as an afterthought
  2. Policy is Context: Retrieval should prioritize policy documents
  3. Measure Everything: You can't improve what you don't measure
  4. Human in the Loop: Always have an escalation path for edge cases
  5. Tone Matters: The same information can feel helpful or dismissive based on delivery

More Work

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